More value in Barry Schwartz: The paradox of choice.
The Consequences of more choices:
Paralysis - example... with every 10 added mutual funds to an employers' 401k plan participation went down 2% and why would you not grab free money?
Less Satisfaction - "the secret to life is low expectations" -Charlie Munger
I am by no means an Apple fan but does a good job of limiting the buyers remorse as oppose to dell. Looks like Apple did their HW on the 6 +/- 2 law? Or was does Apple identity built on that stupid typography class Steve Jobs dicked around at while at College.
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