Paleo Bandwagon

Most recently the Paleo bandwagon has been getting more crowded with followers as evident in the following graphic showing Google search results.

What is not right is the expansion of these paleo branded products which are not paleo such as

-primal whey (its dairy, and made into a liquid form)

-coconut water (its sugar)

Lorin Cordain, the first published author's first book was popular when it first came out but as since gained in popularity with the movement.  

 I don't know if I like this trend because it is making me feel less special.